2016 Mobile Fact Pack
Mobile growth continues to grow- already surpassing other digital channels. U.S. adults spend almost a full hour longer a day accessing digital media on mobile than on desktop. In fact, mobile’s share of U.S. internet advertising was 36% in 2015, 42% in 2016 and will cross the 50% threshold by 2018.
This Mobile Fact Pack is one handy guide to help you navigate the best mobile strategy for your brands, offering insights on ad spending trends, consumer behavior, mobile activity, app usage industry, market share, and top mobile agencies